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So excited to report that with our last client we were able to increase their website hits from 125 a week to over 1700 a WEEK! It's all about Universal Design, great content, engaging activity, video, and accessibility!!! BOOM!

Great! We've increased the flow of traffic - now what?   Visitors need to stay on your site until they have been through several pages of content and landed softly into your sales funnel.  It's like a waltz, great music, and atmosphere will keep their interest while you gently move them from place to place.  

If you are considering an updated website, please contact us.  


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screenshot of word and document stating How to Create Accessible Word Documents

I will bet that answer is a resounding YES!

Did you know millions of people have Print Disabilities? Accessible documents provide access to readers with all types of disabilities, not just blindness or low vision - that is a common misunderstanding.

Here are some characteristics that can lead to a print disability:  

  • Vision Related, Blind, Low Vision, Color Blind, Perceptual
  • Physical: Difficulty lifting, positioning, or holding books and paper and turning pages, navigating a document with fine motor issues
  • Learning Disability/Dyslexia/Processing Issues
  • Cognitive: Unable to read or to gain meaning from standard print materials

Microsoft Word has tools you can use to make sure they can read your documents and we can train you on how to use these.  Once you take some initial steps and learn to use these tools, accessible documents will be so much easier. 

I am about to turn 51 and I even struggle with this at times.  10,000 people turn 65 every day in the United States and I'm almost positive that your organization provides services to some of our older citizens.  We convert your inaccessible documents so that all people can read them. This can be a daunting task for your team so, let us help you!

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What is Section 508? In a nutshell, Section 508 of the Rehabilitation Act of 1973 (as amended) requires that electronic and information technology (EIT) to be accessible for people with disabilities. EIT includes: Software, Websites, Mobile Applications, Videos, and Hardware which consists of computers, networks, and printers.

Section 508 applies to your organization if you are on the list below:
Government agency or administer a federal program.
Vendor or contractor for a governmental agency.
Educational institution that receives federal funds via the Assistive Technology Act.
Hoping to secure a government contract? Being Section 508 compliant will increase your chances of being chosen as the preferred vendor.

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Word "clarity" viewed from a glasses.


  • 7,442,800 people with visual disabilities.
  • 22,652,000 people with motor disabilities
  • 16,503,600 people with cognitive disabilities
  • Millions of people use some form of technology to read information on line. This is not counting the 10,000 people who turn 65 every day in the US who can access your information easier when using Universal Design principals.

Can all people read your information?

Often, the accessibility "checkers" will give organizations a false confidence and we are finding that many people are not concerned about the "users" experience. This is disheartening.

Our human centered testing (with Jaws and various other tools) can tell you the truth about the user experience. We can train your team on various strategies which include social media, websites, events, video, electronic and printed communications, and much more. All working together, focused on your goals, while making a more accessible world. What could be better!?

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DGRI (Downtown Grand Rapids, Inc.) was having fun while learning about creating accessible marketing. We evaluated their website, pdf's, marketing collateral.  We had fun and soon, they will be accessible for all people. One more reason why Grand Rapids is great!

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