Well, if you are a marketing geek, like me, Integrated Marketing IS exciting!! It provides a rhythm and cadence which will attract more attention to your products and/or services. Also, the best part of it is that you are creating the information ONE TIME and using the same content and images through all of your marketing tools. This saves a great deal of time and provides a consistent flow of approved and useful information.....what could be better?
So what is Integrated Marketing you ask....... It is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer. Thanks to DMA for the definition.
Make sense? If you are searching for a way to cut back on the amount of time that you spend on your marketing programs, reach out to us, it's what we do on a regular basis for clients and we love it!
Here is my LinkedIn profile if you're interested.