Skip to content

Well, if you are a marketing geek, like me, Integrated Marketing IS exciting!!  It provides a rhythm and cadence which will attract more attention to your products and/or services.  Also, the best part of it is that you are creating the information ONE TIME and using the same content and images through all of your marketing tools.  This saves a great deal of time and provides a consistent flow of approved and useful information.....what could be better?

So what is Integrated Marketing you ask....... It is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.  Thanks to DMA for the definition. 

Make sense?  If you are searching for a way to cut back on the amount of time that you spend on your marketing programs, reach out to us, it's what we do on a regular basis for clients and we love it!

Christine Morse

Here is my LinkedIn profile if you're interested.

Website and Printed Materials Working Together - The perfect combo!

This is your organization's hub - main storage of public facing information. This needs to be updated, precise, full of relevant information for your audience and pointing visitors towards your sales funnel.  We can create an engaging, beautiful, accessible website which will be fully optimized for various search engines. We believe in first trying organic optimization which combines Universal Design elements with strong content focused on obtaining sales and interaction for your programs and services.

Your printed marketing materials should be a mirror of your website which is vibrant, has impact and is minimalistic in nature. Laser focused content that helps to catch attention (preferably without jingles), describes your product or service, directs people on how to contact you for more information.

So excited to report that with our last client we were able to increase their website hits from 125 a week to over 1700 a WEEK! It's all about Universal Design, great content, engaging activity, video, and accessibility!!! BOOM!

Great! We've increased the flow of traffic - now what?   Visitors need to stay on your site until they have been through several pages of content and landed softly into your sales funnel.  It's like a waltz, great music, and atmosphere will keep their interest while you gently move them from place to place.  

If you are considering an updated website, please contact us.  



screenshot of word and document stating How to Create Accessible Word Documents

I will bet that answer is a resounding YES!

Did you know millions of people have Print Disabilities? Accessible documents provide access to readers with all types of disabilities, not just blindness or low vision - that is a common misunderstanding.

Here are some characteristics that can lead to a print disability:  

  • Vision Related, Blind, Low Vision, Color Blind, Perceptual
  • Physical: Difficulty lifting, positioning, or holding books and paper and turning pages, navigating a document with fine motor issues
  • Learning Disability/Dyslexia/Processing Issues
  • Cognitive: Unable to read or to gain meaning from standard print materials

Microsoft Word has tools you can use to make sure they can read your documents and we can train you on how to use these.  Once you take some initial steps and learn to use these tools, accessible documents will be so much easier. 

I am about to turn 51 and I even struggle with this at times.  10,000 people turn 65 every day in the United States and I'm almost positive that your organization provides services to some of our older citizens.  We convert your inaccessible documents so that all people can read them. This can be a daunting task for your team so, let us help you!

What is Section 508? In a nutshell, Section 508 of the Rehabilitation Act of 1973 (as amended) requires that electronic and information technology (EIT) to be accessible for people with disabilities. EIT includes: Software, Websites, Mobile Applications, Videos, and Hardware which consists of computers, networks, and printers.

Section 508 applies to your organization if you are on the list below:
Government agency or administer a federal program.
Vendor or contractor for a governmental agency.
Educational institution that receives federal funds via the Assistive Technology Act.
Hoping to secure a government contract? Being Section 508 compliant will increase your chances of being chosen as the preferred vendor.

Word "clarity" viewed from a glasses.


  • 7,442,800 people with visual disabilities.
  • 22,652,000 people with motor disabilities
  • 16,503,600 people with cognitive disabilities
  • Millions of people use some form of technology to read information on line. This is not counting the 10,000 people who turn 65 every day in the US who can access your information easier when using Universal Design principals.

Can all people read your information?

Often, the accessibility "checkers" will give organizations a false confidence and we are finding that many people are not concerned about the "users" experience. This is disheartening.

Our human centered testing (with Jaws and various other tools) can tell you the truth about the user experience. We can train your team on various strategies which include social media, websites, events, video, electronic and printed communications, and much more. All working together, focused on your goals, while making a more accessible world. What could be better!?

DGRI (Downtown Grand Rapids, Inc.) was having fun while learning about creating accessible marketing. We evaluated their website, pdf's, marketing collateral.  We had fun and soon, they will be accessible for all people. One more reason why Grand Rapids is great!