About Us

A Team Dedicated to Nonprofit Transformation

Our journey began in the corporate world, working in PR, events, and communications for large organizations. There, our team witnessed something transformative: the incredible power of business-nonprofit partnerships to create change that reached millions of people worldwide. We knew we had to be part of that process.

In 2009, Avid Marketing Alliance was founded with a clear mission—to help nonprofits who protect people, animals, and the planet to amplify their impact. Like many entrepreneurs, we started with passion and zero budget. We had to learn how to create massive brand expansion without traditional marketing dollars, how to attract audiences and convert them into supporters for our clients.

The Learning Curve That Changed Everything

Initially, we were swept into the for-profit world, mastering the systems and processes that generate consistent revenue. We fell in love with developing marketing systems that actually worked—always incorporating the latest technology along the way. As early adopters of new tools and platforms, we discovered how to implement cutting-edge solutions that helped our clients achieve greater and greater results.

But our hearts kept pulling us back to the nonprofit sector. The work that truly energized our team was helping organizations grow their capacity to serve others.

Where Real Success Happened: Nonprofit Transformations

Looking back, all of our best success stories and most compelling case studies came from the transformational work we did with nonprofits—and remarkably, most of these nonprofit transformations were achieved using free and low-cost tools.

We helped one local organization grow their website traffic by 1,800%, expand their contact database by 155%, and move their events from church basements to standing-room-only venues at the Grand Rapids Art Museum. 

For another nonprofit, we helped develop the complete system and communications framework that enabled them to raise $300,000 in a successful capital campaign.

We built entire marketing departments from scratch, trained teams, and created sustainable systems that continued generating results long after our direct engagement ended. The impact was measurable: phone calls doubled, media coverage increased by 817%, and community engagement expanded five-fold—all accomplished through strategic use of free and low-cost marketing tools.

A crucial part of our approach involves working closely with existing nonprofit teams and teaching both staff and board members how to use these fundraising systems to continue building momentum independently. We've developed several board member communication systems specifically designed to help them raise money while leveling up their skills in leadership and fundraising. This ensures that the transformation continues long after our direct engagement ends.

Our Realization and Mission

Our team has come to a profound realization: helping people and organizations succeed is the fastest path to our goal of impacting 1 million lives in 10 years. This work—building transformational marketing and funding systems for nonprofits—is far more important than focusing solely on revenue.

We want to be part of helping people around the world through the nonprofits that we serve. Every organization we help grow means more families fed, more children educated, more communities strengthened, more environments protected. When we multiply a nonprofit's capacity, we multiply their ability to change lives.

What Drives Us Today

Our team helps nonprofits build marketing and funding systems that attract individual donors, volunteers, and organizational supporters while creating sustainable growth and expanded community impact. Through our proven systems, we bridge the gap between passionate mission-driven organizations and the resources they need to thrive.

With 16 years of proven systems experience and over 800 client testimonials, we've discovered that the most sustainable growth happens when nonprofits have the right marketing and funding infrastructure in place. When purpose meets systematic growth strategies, everyone wins—and that's where real transformation begins.

Our Bold Goal

We're committed to impacting 1 million lives in 10 years by helping nonprofits build the marketing and funding systems they need to thrive. Every nonprofit we transform creates ripple effects that touch countless lives in their communities and beyond.

This isn't just about building better marketing campaigns—it's about amplifying the incredible work that nonprofits do every day to make the world a better place. We're honored to be part of that mission.

The Team's Promise

When you work with Avid Marketing Alliance, you're not just getting marketing expertise—you're joining a team that genuinely believes in your mission and is committed to helping you achieve transformational growth. We measure our success not just in increased donations or improved visibility, but in the expanded impact our clients create in their communities.

Together, we're building a movement of sustainable, thriving nonprofits that have the resources and systems they need to change the world.