About Avid Marketing Alliance
THE UNDERDOG MOVEMENT
"Because the smallest organizations often have the biggest hearts—and they deserve to be helped."
You save lives. We'll help secure funding for you.
Small nonprofits do extraordinary work—rescuing animals, protecting survivors, defending women and children—often with tiny budgets, volunteer staff, and zero marketing support.
Meanwhile, billions in capacity-building grant funding goes underutilized every year because small organizations don't have the time, staff, or knowledge to apply.
That's where The Underdog Movement comes in.
THE PROBLEM
Imagine this:
A volunteer-run animal rescue saves 100+ animals every month. They work around the clock, spend their own money on supplies, and pour their hearts into every adoption.
But their Facebook page has 200 followers. Their website was built in 2010. They have no donor database. No volunteer recruitment materials. No adoption campaign strategy.
Not because they don't care.
Because they don't have capacity.
They're too busy SAVING LIVES to market themselves. Too stretched to write grant applications. Too small to afford professional help.
And they're not alone.
Across West Michigan—and across America—thousands of small nonprofits face the same challenge:
- Animal rescues run from volunteers' garages
- Domestic violence shelters with 2 staff members serving 200 families
- Anti-bullying programs operated by teachers after hours
- Grassroots organizations started by the very communities they serve
They do the work. But the world doesn't see them.
The solution
There are billions of dollars in capacity-building grants specifically designed to fund marketing and communications support for small nonprofits.
But 41% of small nonprofits aren't ready to apply. They don't have grant writers. They don't have 200 hours to spend on applications. They don't even know these grants exist.
So here's what we do:
We partner with small nonprofits to help them:
- Identify capacity-building grants they're eligible for
- Apply for funding (I help strengthen applications at no cost to you)
- Receive grant-funded marketing services when funded
- Succeed with professional marketing support—donor recruitment, volunteer outreach, adoption campaigns, community awareness
You do the life-saving work. I help the world see it.
Helping you find funding!
who this serves
✅ Animal rescue organizations with budgets under $500K
✅ Domestic violence shelters that need donor and volunteer recruitment
✅ Youth protection nonprofits working to end bullying and abuse
✅ Small nonprofits (under $1M budget) doing BIG work with limited resources
✅ Volunteer-run organizations that are stretched impossibly thin
✅ Grassroots nonprofits led by and serving marginalized communities
If you're an underdog doing world-changing work, this movement is for you.
Grow Your Business with Avid Marketing Alliance
what you'll get
When we secure grant funding together, here's what your organization receives:
🎯 Strategic Marketing Plan
- Donor recruitment strategy
- Volunteer engagement campaign
- Program awareness initiatives
- Community outreach plan
- Grant searches and application(s)
📱 Digital Presence
- Social media strategy & content
- Email marketing campaigns
- Website improvements
- Online donation optimization
📢 Visibility Campaigns
- Adoption event marketing
- Awareness campaign development
- Media outreach & PR
- Community partnership building
📊 Donor Development
- Donor stewardship materials
- Grant research & writing support
- Capital campaign strategy
- Impact storytelling
All funded through capacity-building grants.
🎓 Team Training
- Marketing best practices
- Social media management
- Donor communications
- Sustainable systems
Boost Your Brand with Avid Marketing Alliance
proven results
OUR FOUNDER'S STORY
OUR FOUNDER'S STORY
Proven Results That Change Lives
When small nonprofits get professional marketing support, extraordinary things happen.
Here's what happened when I partnered with a West Michigan disability services organization:
Proven Track Record of Transforming Nonprofit Visibility & Impact
Over 18 months working with a West Michigan disability services nonprofit, I delivered measurable results that dramatically increased their community reach and funding capacity:
Digital Presence:
- Website traffic: 125 → 1,800+ hits/week (1,340% increase)
- Facebook engagement: 1,716 → 2,123 fans (24% growth)
- Twitter reach: 19,200 → 21,800 followers (14% growth)
- Contact database: 1,226 → 3,125 contacts (155% growth)
Community Engagement:
- Events: 3-5/year → 15/year (300% increase)
- Media hits: 6/year → 55/year (817% increase)
- Educational presentations: 4/year → 13-15/year (287% increase)
- Phone inquiries: 30/day → 60/day (100% increase)
Marketing Materials:
- Brochure distribution: 300 → 12,000+ (4,000% increase)
- Videos & impact stories: 4 → 21 (425% increase)
- Press releases: 3/year → 21/year (600% increase)
- Secured monthly radio talk show partnership
The result? Increased donations, volunteer recruitment, and community awareness that enabled the organization to expand services and reach more people in need.
This is what's possible when small nonprofits get the marketing support they deserve.
💙 The Impact:
More visibility = More donors = More volunteers = MORE LIVES CHANGED
This organization went from being a "best-kept secret" to a recognized community leader—all because they finally had the marketing capacity they deserved.
Now imagine what's possible for YOUR organization.
OUR FOUNDER'S STORY
OUR FOUNDER'S STORY
OUR FOUNDER'S STORY
I believe in you! I've been fighting for the underdog since I was a little girl.
On the school bus, I enthusiastically made room when others said there wasn't space.
In the hallways, I invited the lonely kid to join us—even when they didn't fit in, didn't smell good, and didn't look "right." I knew her since kindergarten and just because she wasn't a "cheerleader", didn't mean she couldn't walk with us.
Because everyone matters. Especially the forgotten ones.
As an adult, I've hosted annual yard parties where friends donated hundreds of dollars to single moms, filled entire rooms with supplies for animal shelters, and watched my daughter with disabilities give the pitch of her life to volunteer at a rescue. I am not telling you this to brag....I want you to know that this is in my blood.
I've learned that when you shine a light on the underdog, people WANT to help.
Now, with 28+ years of marketing experience and 800+ testimonials, I realize I've been training my entire life for THIS:
To use everything I've learned about marketing, about storytelling, about making people VISIBLE...
...to champion the small nonprofits that save lives but can't afford to tell anyone about it.
This is my full-circle moment. This is my contribution.
And now it's a MOVEMENT—because together, we can change everything.
JOIN THE MOVEMENT
🐾 For Nonprofits:
Are you a small nonprofit struggling to be seen?
Let's talk about capacity-building grants that could fund your marketing.
→ Schedule a 15-Minute Call
💙 For Supporters:
Want to help underdog organizations in your community?
Refer a small nonprofit that needs support, or donate to help us provide pro bono services.
→ Refer an Organization | Support the Movement
🤝 For Professionals:
Marketing pro? Grant writer? Want to join the movement?
We're building a network of consultants who champion small nonprofits.
→ Join Our Network