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Grow Your Business with Avid Marketing Alliance

SHRM Recertification Provider

You can improve your culture, create happy employees, and improve profits with the SHRM Recertification Credit programs that we provide.

The 5 Keys to Effective Internal Marketing, Why it matters, & how to implement them

 Like any other marketing initiative, internal marketing requires time, attention, and care if you want your efforts to be successful. 

The key components of any internal marketing include:

  1. A clear strategy for your business as a whole  
  2. Specific operational goals that support your strategy  
  3. An open and trusting relationship with employees 
  4. Honest, clear, and frequent internal communication  
  5. A high-quality employee experience, from beginning to end.  

9 Tools & Systems: Easy to implement and can provide a positive impact to your bottom line.

  1. How to Determine Gaps in Organizational Excellence Framework. I am a registered Organizational Excellence Specialist. 1 hour to complete, covers entire organization, 9 areas of leadership, action plans. Action plans are quick to implement, and we help manage them to success.   
  2. Elevated Communication Skills Training
  3. Workshops on how leaders can communicate more effectively, and employees can communicate between themselves and other departments.  
  4. Added to employees' quarterly updates and exampled on their own dashboard. 
  5. SMART-A© Goals Template & Process for Employees’ Responsibilities & Accountabilities specific, Measurable, Attainable, Timely, and ALIGNED with mission statement.  Our process works with each team member, setting their goals, adding to the ATG Dashboard ©, and all activity aligns with teams ATG© Dashboard that we help set into place.  
  6. Quarterly update reports feed into the organizations’ dashboard. Accountability is established. 
  7. Systems Process Chain for Organizational Alignment
  8. The teams’ ATG© Dashboard (ATGD) connected with the rest of the organizations’ dashboards. •We create the process map, which is developed by each team, SMART-A© goals identified. 
  9. Success Measurement Dashboard The organization’s ATG© Dashboard updated and circulated internally quarterly, names attached for accountability. Shortcomings discussed, action plan established, team’s ATGD leader accountable for updating the dashboard and organization at next meeting. 

7 Benefits of Internal Marketing

1.Increases sales or donations 

2.Improves day-to-day operations 

3.Engages cross-departmental collaboration preventing silos 

4.Develops culture for employees so they are happier 

5.Motivates employees so they contribute to the success system 

6.Improves customer service 

7.Retains & Attracts Talent    

Credit Courses

Courses and learning for 1 credit, 4 credit, 6 credit.  Interested in learning more? Please contact us to schedule a quick conversation.

Marketing That Moves You

    859+ Positive Testimonials & Reviews on Linkedin!

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