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marketing & communications is a system of activities focused on sales.

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Helping you reach your ideal clients

All successful marketing efforts begin with an in-depth understanding of your audience.  Then, we create the best process and systems to help build more of those relationships. Much of this is digital but there are also events, media attention, and good old fashioned sales tactics that help to grow your sales.

Uncover Your Unique Value Proposition (UVP)

Your Unique Value Proposition (UVP) is the main benefit that, when communicated effectively, drives sales of your product or service.  It must be compelling and strong enough to move people to act. Your UVP will be central to all of your marketing communications, so we do not take this step lightly.

Sharpen Your Brand Look & Feel

From your logo to business cards and marketing collateral, your brand must speak to the customer in a contemporary, relevant manner.  It needs to support your UVP and accurately represent your market position. Be honest, sincere, and true to the core of your business.  Then, we ensure your entire team is onboard with being part of the customer service and selling team.  Internal communications is just as important and external and if done correctly, can have your entire team moving in the same direction.

Ensure that All Messaging is Consistent

While most people think of logo and stationery when it comes to branding, your brand voice is equally important.  A strong mission, vision, and tagline are key components to the strategy. Outline key descriptive words to use and not use, and make sure all your messaging standards are adhered to in all future communications by your marketing, sales, and entire team.  Everyone on your team should be able to recite your mission, vision, and tagline.

Choose Your Marketing Mix

With all the recent advancements in online marketing, there are more choices to communicate than ever before.  Every industry and brand is different, so there is no standard marketing mix that will work for everyone. This is the most exciting feature of our work which is helping to create the strategy and action steps!  The key is to understand your options, choose your media mix that fits your audience (where does your customer / potential customers spend their time and money, developing a budget, action steps, and measurements of success. Some of our favorite and most successful actions are events, cause marketing, blogging, social media campaigns, tradeshows, PR & media relations, and setting our clients as the leaders in their industry.  We are different from other agencies because we can manage all of these aspects for our clients while measuring effectiveness and helping you reach your goals. It's not the activity that matters, it's the results!

Measure Your Marketing Effectiveness

No matter what strategy is chosen, ensure that your communications are measurable.  Whether it's email open rates, social media exposure, events, campaigns, or direct mail response rates, establish key communications goals and put systems in place that chart your success.  Tie this data in with sales metrics and get a true sense of what's working and what's not.

Manage Leads and Client Data

Now that you know your audience, built your brand, and told your story through various marketing actions, it's time to start collecting information and turning those engagements into sales.  Our favorite Client Relation Management (CRM) tools are Hubspot and Salesforce.  These are systems are databases for your clients and potential clients that allows you to organize information (contact info, records, notes, files, calls, emails, etc..) to streamline and scale sales and marketing processes.  This will help you move them through your sales funnel and help you to close more leads by building relationships and gently planting seeds of information until it is time for them to need your products or services. 

Measure Your Marketing Effectiveness

No matter what strategy is chosen, ensure that your communications are measurable.  Whether it's email open rates, social media exposure, events, campaigns, or direct mail response rates, establish key communications goals and put systems in place that chart your success.  Tie this data in with sales metrics and get a true sense of what's working and what's not.

Measure Your Marketing Effectiveness

No matter what strategy is chosen, ensure that your communications are measurable.  Whether it's email open rates, social media exposure, events, campaigns, or direct mail response rates, establish key communications goals and put systems in place that chart your success.  Tie this data in with sales metrics and get a true sense of what's working and what's not.

Internal Marketing is crucial

Since you already have your marketing messages, feel free to share them internally as well.  Your team, especially your front line workers are your best source for maintaining clients.  Have their work feed into your marketing department with success stories. Be sure they know what is happening with your organization and included in progress made towards your mission and vision. Keeping them "in the loop" and focused on your mission will only help your organization to move forward.  Not including them and their daily work with your mission will cause frustration which we all know can be the most damaging to your progress.  Doing this internal work is much easier than you think, let's talk!

Let's Talk About How I Can Help You!

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800+ Positive Testimonials

SEtting YOU as the industry leader

SEtting YOU as the industry leader

Testimonials from Leadership, Co-Workers, Clients, Suppliers, and Vendors. It takes a village to create great visibility around a brand.  People understand that I only promote organizations that I trust so they can trust them too.


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SEtting YOU as the industry leader

SEtting YOU as the industry leader

SEtting YOU as the industry leader

Speaking events and setting you as the industry leader is the key to success. I learned this from my time in the corporate world with Amway Headquarters and Herman Miller.

Content Marketing

SEtting YOU as the industry leader

Content Marketing

Blogging is a great way to set yourself as the industry leader and it is the best practice for SEO.  This means that your knowledge turned into articles and placed on your website will draw attention of your ideal clients and Google, Yahoo, and Bing will move your website closer to the top.

Community Events

Online speaking engagements

Content Marketing

Promoting your organization at community events can be the best way to get in front of your ideal clients.  If you do not have a few that you attend, we can make them!

Online speaking engagements

Online speaking engagements

Online speaking engagements

Gathering a group of people who are interested in your products and services, is the best way to share knowledge, set your as the leader, and gain sales.

PR & Communications

Online speaking engagements

Online speaking engagements

You already have great content, services, and knowledge to share.  My proven successful and robust PR system allows your messages to reach your ideal clients whether they are on social media or not.

20+ Years Experience with Marketing & Business Growth

You will have marketing consistency across the board when working with us and our systems.


Your information will be delivered in a timely and consistent basis so your client self selects which drives their focus on you whether you are on social media or not.


Your knowledge, services, and events will plant seeds within the community, so your ideal client starts receiving targeted information about your business.


You will receive expertise is in knowing the best place to focus your money. No need to spend your money or energy everywhere and using free and low-cost tools have been proven success in gaining attention.

 
You will have access to all types of marketing tools and we can chose the 1 or 2 that can get results. 


 You will benefit from systems, knowledge, and experience with the areas below. Tying these programs together for smooth operations, will allow for you to focus on your growth and sales.

  • Events and a robust PR system that attracts your ideal clients
  • Search Engine Optimization (SEO)
  • Social Media for Sales
  • Speaker Marketing
  • Blogs & Content Marketing
  • Tradeshows with Pre-Show, At-Show, and Post-Show Marketing
  • Database Marketing, Growth & Management
  • Segmented & Monthly eCampaigns
  • Digital & Traditional Advertising
  • Contacting Your Ideal Clients in creative ways which some call Gorilla Marketing
  • We can BE Your Marketing & Sales Team!

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