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Helping you reach your ideal clients
All successful marketing efforts begin with an in-depth understanding of your audience. Then, we create the best process and systems to help build more of those relationships. Much of this is digital but there are also events, media attention, and good old fashioned sales tactics that help to grow your sales.
Uncover Your Unique Value Proposition (UVP)
Your Unique Value Proposition (UVP) is the main benefit that, when communicated effectively, drives sales of your product or service. It must be compelling and strong enough to move people to act. Your UVP will be central to all of your marketing communications, so we do not take this step lightly.
Sharpen Your Brand Look & Feel
From your logo to business cards and marketing collateral, your brand must speak to the customer in a contemporary, relevant manner. It needs to support your UVP and accurately represent your market position. Be honest, sincere, and true to the core of your business. Then, we ensure your entire team is onboard with being part of the customer service and selling team. Internal communications is just as important and external and if done correctly, can have your entire team moving in the same direction.
Ensure that All Messaging is Consistent
While most people think of logo and stationery when it comes to branding, your brand voice is equally important. A strong mission, vision, and tagline are key components to the strategy. Outline key descriptive words to use and not use, and make sure all your messaging standards are adhered to in all future communications by your marketing, sales, and entire team. Everyone on your team should be able to recite your mission, vision, and tagline.
Choose Your Marketing Mix
With all the recent advancements in online marketing, there are more choices to communicate than ever before. Every industry and brand is different, so there is no standard marketing mix that will work for everyone. This is the most exciting feature of our work which is helping to create the strategy and action steps! The key is to understand your options, choose your media mix that fits your audience (where does your customer / potential customers spend their time and money, developing a budget, action steps, and measurements of success. Some of our favorite and most successful actions are events, cause marketing, blogging, social media campaigns, tradeshows, PR & media relations, and setting our clients as the leaders in their industry. We are different from other agencies because we can manage all of these aspects for our clients while measuring effectiveness and helping you reach your goals. It's not the activity that matters, it's the results!
Measure Your Marketing Effectiveness
No matter what strategy is chosen, ensure that your communications are measurable. Whether it's email open rates, social media exposure, events, campaigns, or direct mail response rates, establish key communications goals and put systems in place that chart your success. Tie this data in with sales metrics and get a true sense of what's working and what's not.
Manage Leads and Client Data
Now that you know your audience, built your brand, and told your story through various marketing actions, it's time to start collecting information and turning those engagements into sales. Our favorite Client Relation Management (CRM) tools are Hubspot and Salesforce. These are systems are databases for your clients and potential clients that allows you to organize information (contact info, records, notes, files, calls, emails, etc..) to streamline and scale sales and marketing processes. This will help you move them through your sales funnel and help you to close more leads by building relationships and gently planting seeds of information until it is time for them to need your products or services.
Measure Your Marketing Effectiveness
No matter what strategy is chosen, ensure that your communications are measurable. Whether it's email open rates, social media exposure, events, campaigns, or direct mail response rates, establish key communications goals and put systems in place that chart your success. Tie this data in with sales metrics and get a true sense of what's working and what's not.
Measure Your Marketing Effectiveness
No matter what strategy is chosen, ensure that your communications are measurable. Whether it's email open rates, social media exposure, events, campaigns, or direct mail response rates, establish key communications goals and put systems in place that chart your success. Tie this data in with sales metrics and get a true sense of what's working and what's not.
20+ Years Experience with Marketing & Business Growth
You will have marketing consistency across the board when working with us and our systems.
Your information will be delivered in a timely and consistent basis so your client self selects which drives their focus on you whether you are on social media or not.
Your knowledge, services, and events will plant seeds within the community, so your ideal client starts receiving targeted information about your business.
You will receive expertise is in knowing the best place to focus your money. No need to spend your money or energy everywhere and using free and low-cost tools have been proven success in gaining attention.
You will have access to all types of marketing tools and we can chose the 1 or 2 that can get results.
You will benefit from systems, knowledge, and experience with the areas below. Tying these programs together for smooth operations, will allow for you to focus on your growth and sales.
- Search Engine Optimization (SEO)
- Social Media for Sales
- Speaking Engagements
- Tradeshows with Pre-Show, At-Show, and Post-Show Marketing
- Database Growth & Management
- Segmented & Monthly eCampaigns
- Digital & Traditional Advertising
- Contacting Your Ideal Clients in various ways
- We can BE Your Marketing & Sales Team!
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