marketing & communications is a system of activities focused on sales.

All successful marketing efforts begin with an in-depth understanding of your audience.  Then, we create the best process and systems to help build more of those relationships. Much of this is digital but there are also events, media attention, and good old fashioned sales tactics that help to grow your sales.

Your Unique Value Proposition (UVP) is the main benefit that, when communicated effectively, drives sales of your product or service.  It must be compelling and strong enough to move people to act. Your UVP will be central to all of your marketing communications, so we do not take this step lightly.

From your logo to business cards and marketing collateral, your brand must speak to the customer in a contemporary, relevant manner.  It needs to support your UVP and accurately represent your market position. Be honest, sincere, and true to the core of your business.  Then, we ensure your entire team is onboard with being part of the customer service and selling team.  Internal communications is just as important and external and if done correctly, can have your entire team moving in the same direction.

While most people think of logo and stationery when it comes to branding, your brand voice is equally important.  A strong mission, vision, and tagline are key components to the strategy. Outline key descriptive words to use and not use, and make sure all your messaging standards are adhered to in all future communications by your marketing, sales, and entire team.  Everyone on your team should be able to recite your mission, vision, and tagline.

With all the recent advancements in online marketing, there are more choices to communicate than ever before.  Every industry and brand is different, so there is no standard marketing mix that will work for everyone. This is the most exciting feature of our work which is helping to create the strategy and action steps!  The key is to understand your options, choose your media mix that fits your audience (where does your customer / potential customers spend their time and money, developing a budget, action steps, and measurements of success. Some of our favorite and most successful actions are events, cause marketing, blogging, social media campaigns, tradeshows, PR & media relations, and setting our clients as the leaders in their industry.  We are different from other agencies because we can manage all of these aspects for our clients while measuring effectiveness and helping you reach your goals. It's not the activity that matters, it's the results!

No matter what strategy is chosen, ensure that your communications are measurable.  Whether it's email open rates, social media exposure, events, campaigns, or direct mail response rates, establish key communications goals and put systems in place that chart your success.  Tie this data in with sales metrics and get a true sense of what's working and what's not.

Now that you know your audience, built your brand, and told your story through various marketing actions, it's time to start collecting information and turning those engagements into sales.  Our favorite Client Relation Management (CRM) tools are Hubspot and Salesforce.  These are systems are databases for your clients and potential clients that allows you to organize information (contact info, records, notes, files, calls, emails, etc..) to streamline and scale sales and marketing processes.  This will help you move them through your sales funnel and help you to close more leads by building relationships and gently planting seeds of information until it is time for them to need your products or services. 

No matter what strategy is chosen, ensure that your communications are measurable.  Whether it's email open rates, social media exposure, events, campaigns, or direct mail response rates, establish key communications goals and put systems in place that chart your success.  Tie this data in with sales metrics and get a true sense of what's working and what's not.

No matter what strategy is chosen, ensure that your communications are measurable.  Whether it's email open rates, social media exposure, events, campaigns, or direct mail response rates, establish key communications goals and put systems in place that chart your success.  Tie this data in with sales metrics and get a true sense of what's working and what's not.

Since you already have your marketing messages, feel free to share them internally as well.  Your team, especially your front line workers are your best source for maintaining clients.  Have their work feed into your marketing department with success stories. Be sure they know what is happening with your organization and included in progress made towards your mission and vision. Keeping them "in the loop" and focused on your mission will only help your organization to move forward.  Not including them and their daily work with your mission will cause frustration which we all know can be the most damaging to your progress.  Doing this internal work is much easier than you think, let's talk!