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Want a human conversation? Contact Christine

our way of marketing & communications is a system of activities focused on sales.

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Helping you reach your ideal clients

All successful marketing efforts begin with an in-depth understanding of your audience.  Then, we create the best process and systems to help build more of those relationships. Much of this is digital but there are also events, media attention, and good old fashioned sales tactics that help to grow your sales.

Uncover Your Unique Value Proposition (UVP)

Your Unique Value Proposition (UVP) is the main benefit that, when communicated effectively, drives sales of your product or service.  It must be compelling and strong enough to move people to act. Your UVP will be central to all of your marketing communications, so we do not take this step lightly.

Sharpen Your Brand Look & Feel

From your logo to business cards and marketing collateral, your brand must speak to the customer in a contemporary, relevant manner.  It needs to support your UVP and accurately represent your market position. Be honest, sincere, and true to the core of your business.  Then, we ensure your entire team is onboard with being part of the customer service and selling team.  Internal communications is just as important and external and if done correctly, can have your entire team moving in the same direction.

Ensure that All Messaging is Consistent

While most people think of logo and stationery when it comes to branding, your brand voice is equally important.  A strong mission, vision, and tagline are key components to the strategy. Outline key descriptive words to use and not use, and make sure all your messaging standards are adhered to in all future communications by your marketing, sales, and entire team.  Everyone on your team should be able to recite your mission, vision, and tagline.

Choose Your Marketing Mix

With all the recent advancements in online marketing, there are more choices to communicate than ever before.  Every industry and brand is different, so there is no standard marketing mix that will work for everyone. This is the most exciting feature of our work which is helping to create the strategy and action steps!  The key is to understand your options, choose your media mix that fits your audience (where does your customer / potential customers spend their time and money, developing a budget, action steps, and measurements of success. Some of our favorite and most successful actions are events, cause marketing, blogging, social media campaigns, tradeshows, PR & media relations, and setting our clients as the leaders in their industry.  We are different from other agencies because we can manage all of these aspects for our clients while measuring effectiveness and helping you reach your goals. It's not the activity that matters, it's the results!

Measure Your Marketing Effectiveness

No matter what strategy is chosen, ensure that your communications are measurable.  Whether it's email open rates, social media exposure, events, campaigns, or direct mail response rates, establish key communications goals and put systems in place that chart your success.  Tie this data in with sales metrics and get a true sense of what's working and what's not.

Manage Leads and Client Data

Now that you know your audience, built your brand, and told your story through various marketing actions, it's time to start collecting information and turning those engagements into sales.  Our favorite Client Relation Management (CRM) tools are Hubspot and Salesforce.  These are systems are databases for your clients and potential clients that allows you to organize information (contact info, records, notes, files, calls, emails, etc..) to streamline and scale sales and marketing processes.  This will help you move them through your sales funnel and help you to close more leads by building relationships and gently planting seeds of information until it is time for them to need your products or services. 

Measure Your Marketing Effectiveness

No matter what strategy is chosen, ensure that your communications are measurable.  Whether it's email open rates, social media exposure, events, campaigns, or direct mail response rates, establish key communications goals and put systems in place that chart your success.  Tie this data in with sales metrics and get a true sense of what's working and what's not.

Measure Your Marketing Effectiveness

No matter what strategy is chosen, ensure that your communications are measurable.  Whether it's email open rates, social media exposure, events, campaigns, or direct mail response rates, establish key communications goals and put systems in place that chart your success.  Tie this data in with sales metrics and get a true sense of what's working and what's not.

You Can benefit from proven systems & processes that has taken years for our team to perfect.

 

Your team can quickly identify areas that need help with our easy system so you can move forward quickly.


Find out more

Are you feeling stuck and want to go to the next level?

Could your teams be communicating more effectively but you do not have time to fix it?

Is your organization not meeting their goals in some areas?

Are you wondering how other companies are being so successful?


Our system provides an answer for all of the questions above and it does not take long to create the action steps!


On this website, you will find many marketing and business growth templates, blogs, and content which is focused on "marketing" because for 13 years and while in the corporate world, my focus was on marketing systems, communications, sales, business growth, events, and internal systems and processes that helped everyone to achieve their goals.  Ensuring that all of the activity led directly up and into the strategic framework for success.


Now, we have added knowledge and certification as an Organizational Excellence Specialist.  Looking back, it was always developing the systems and processes that lit my fire!  It was helping people  to establish systems so they could reach their goals.  I enjoy helping leaders with strategy on taking their teams to the next level of success, developing action steps, and helping to implement these steps with their team, so they would move further, faster.


Let's work together to make sure you and your team(s) are happy, aligned, and moving forward. 


More About the System Below:

The Organizational Excellence Framework is foundational to everything we do. It is a publication based on the best management practices found in leading global excellence models that have been validated to work by over 20 years of research. The Organizational Excellence Framework is unique in that it ‘integrates’ these models and provides ‘implementation guidelines’ used by seasoned management consultants and excellence  professionals. 

 

Do you want access to a tool that can help leaders improve in all areas of your organization? These areas include, good governance, trust in leadership, customer delight, employee engagement, continually improving work processes, strong supplier and partner relationships, better utilization of resources, balanced system of measurement, and financial results.


Our programs are designed to ensure organizations have a disciplined focus using best management practices so they build capacity and achieve exceptional results.


This is easy as 1-2-3. Most of our programs follow a process that includes assessment, improvement planning, and implementation. The ‘assessment’ tool gauges the extent to which an organization is characterized by a culture committed to excellence and has deployed  best management practices. Building on the strengths of the organization, the ‘improvement plan’ provides an action-oriented plan to address opportunities for improvement. ‘Implementation’ is accomplished over a timeline that is suitable for the organization and uses resources within or outside the organization as desired.

 

 

Find out more on this global initiative

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About our system & Process

Do you want help in developing your unique systems and processes which create productive pathways to success while saving time and money which allows you and your team to focus on growth and revenue generation?  Great. Let's talk. 


I will get you organized so you can have an efficient process to manage.  This is time well spent because once we are done, you can spend more time growing your business and focusing on things that make you happy.


I will work with you and/or your team to make your process work for you.  Our goal is to create consistency out of your chaos and fix your organizational "mess".  You have gotten yourself this far and now it is time for you to go to the next level.


This program is for people who:


  • Feel stuck and can't get to the next level of success.
  • Want to open up space in their days and in their minds.
  • Who know they could be more successful if they had a smoother process but do not have time to step back and figure it all out.
     

With 20 years of corporate communications, fine tuned project management skills, and growing my own business, I understand what it takes to stand out from the crowd, to be viewed as the thought leader in your industry, and how crucial it is to implement systems for efficiency. Smooth office and growth systems allows for your whole organization to be on the "same page",  working towards the same goals, with accuracy, and without confusion and frustration. 


Organizing your strategy, goals, and forward movement takes deliberate thought and coordination.  In order to scale your business, you must develop standard operating procedures, and tools which allow for the whole team to move forward.



You may be wondering who I  am and why I've created this. Let me introduce myself to you.

 

I am Christine Morse, President and a Business Growth & Operations Specialist

 

While learning about branding,  communications, business growth, intense project management, and operations from International Fortune 500 Corporations, I was able to start and grow my business by using these same systems and techniques for my own business growth.

 

I decided to use the same  principals with my clients which allowed me to double and triple their measured results by these simple systems and principals.

 

In year 3 of growing my business, I gathered a team of  professionals that enjoy working with the same ideal clients as myself and  taught them how we develop the strategy and produce growth systems for  our clients.  To date, we have helped hundreds of people grow their programs which reaches a wide audience of ideal clients, sponsors, donors, and members. The same principals are used for all clients and we simply change the content and needed tools for growth.

 

Avid was created because  agencies were charging a  great deal of money to offer solutions which I did not feel was working. These systems and tools allow my team to take a deeper dive into the client's full story which attracts attention.  This work allows the client to  focus on their passion, sales, and growth.

 

I am confident that we can implement systems and content that is going to change everything for you. Below are just some of the ways it is impacting the lives of our clients. They are:

 

  1. Feeling less stress, confusion, and  frustration in their daily lives.
  2. Saving time and money on learning tools or buying advertising.
  3. Learning how to use free and low-cost tools to reach their ideal clients.
  4. Creating the strategy and process for an easier path from marketing to sales.
  5. Building relationships with their ideal clients instead of sharing knee-jerk posts or sales pitches.  The content created from this system helps you share your true passions, history, knowledge, behind the scenes, and sparks of personality which will help your ideal clients understand your authority in the industry.


Some of our clients are receiving social media and communications management services from our team if they need the extra help.    Our team can share your messages across many different platforms, create their eNewsletters and Blogs, and also provide reports on growth each month.  There are many other benefits that arise from working with us on a regular but that requires a whole other page of information!


Not convinced?  Schedule a free, no obligation conversation with me so we can discuss it.  If you are still not convinced, we can part ways as friends and will still receive access to numerous templates and tools that can help you.

800+ positive reviews!

These testimonials are from all levels of management and all types of organizations.


Below is a link to our reviews page so check it out and let's talk.

Reviews & Testimonials

20+ Years Experience with Marketing & Business Growth

You will have marketing consistency across the board when working with us and our systems.


Your information will be delivered in a timely and consistent basis so your client self selects which drives their focus on you whether you are on social media or not.


Your knowledge, services, and events will plant seeds within the community, so your ideal client starts receiving targeted information about your business.


You will receive expertise is in knowing the best place to focus your money. No need to spend your money or energy everywhere and using free and low-cost tools have been proven success in gaining attention.

 
You will have access to all types of marketing tools and we can chose the 1 or 2 that can get results. 


 You will benefit from systems, knowledge, and experience with the areas below. Tying these programs together for smooth operations, will allow for you to focus on your growth and sales.

  • Search Engine Optimization (SEO)
  • Social Media for Sales
  • Speaking Engagements
  • Tradeshows with Pre-Show, At-Show, and Post-Show Marketing
  • Database Growth & Management
  • Segmented & Monthly eCampaigns
  • Digital & Traditional Advertising
  • Contacting Your Ideal Clients in various ways
  • We can BE Your Marketing & Sales Team!

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