Skip to content

Have you taken time to identify your ideal client? What is their age? Demographic? What are their likes and where do you find them?

These are the fairly simple questions to answer and as far as most clients go before we talk. The harder (and more effective) part of this exercise is listing a series of challenges they are having and services that will help them.

For an example, when I was teaching classes for start up companies, my social media posts, videos, and presentations surrounded topics about saving money on marketing. They also wanted to know about how to create effective marketing while cutting down time spent each week on their efforts because they were wearing all of the business hats. The wanted to use free and low cost tools for marketing because they were just starting out and many did not have funding for marketing. All of these aspects were critical for gaining the attention of my ideal clients.

Each organization has it's own toolbox for reaching their customers. Successful marketers will capture attention, gain clients, and then to deepen the relationship. They take time to share additional services or ways they can help their clients and encourages them to purchase more of your services or products. Have you ever heard that it is easier to grow your sales with an existing clients vs finding new? This has been proven over and over with companies who are climbing from 1 to 3 million in sales. Finding those additional services that solve various challenges for existing clients is the key! Chances are high, you are already offering these services so your clients will be open to hearing what you have to say, right?

As an entrepreneur, I am blessed with being able to form and adjust my structure according to my heart and gut instincts. I do not have to get permission from a board or a supervisor which is freeing, exciting, and often nerve racking but I wouldn't change it for the world.

My latest adjustment is adding a line of service specific for personal brand coaching. Working with people / businesses on where THEY are at and how they need help. Working through Mind & Heart Maps, Decluttering their Brains, Sharing Tactics that Streamline Thoughts are a few of the most popular requests.

Most entrepreneurs have brilliant brains that move 100 mph, 24/7. During our conversations, it is your time to work ON your business and not IN the thick of it. People enjoy the clarity and having someone else help them look at their business from 50,000 feet, providing recommendations and ideas on scaling, focusing in on getting them to the next level.

I love this work and will be doing more of it. Check out this video:


Christine A. Morse

Everyone needs a video to help explain their passion, purpose, and promotions, right? These are typically very expensive but as always, Avid has found a way to create these for you in a cost effective manner!

Also, as always, this is a $1300+ value but since we work hard to get people in groups for training, we can offer this first training for $149 when we have 6 or more people in the room.

Step 1: Take our Video Content Planning & Prep Course
Step 2: During class, you schedule for the April Video Shoot
Step 3: Download your Video into your You Tube Channel

Of course, since you have taken our training on Search Engine Optimization, you already know that Google owns You Tube so the more You Tube videos you have on your website, the more visibility your website will receive ON the Google search engine. Video has many positive attributes.

Benefits of Video:
It allows your Ideal Client to see your shiny personality,
It helps with search engine optimization,
People enjoy watching a quick video instead of reading about it,
You can upload it into Facebook and they will help you share it,
You can convey a great deal of content in a video vs writing about it,
….and much more.

I know - You get it. It's a great tool! Join us for the first session which will help you to prepare for your custom video shoot! Seating is limited for both the training and the video shoot.

Added Bonus - When you take the Video Content Prep class, you also learn how to create content for Podcasts, Social Media, & Marketing Messages!

Video Content & Planning Class is $149/person when we have 6 or more in the room.

Video Shoot & Editing packages range from $300 - $550 which is a great deal for the value a video brings to the table and the typical charge is over $1,000.

Contact me by messenger for Registration. I need to give you some homework before your Training Class!

We have a series of videos about to be released. Two can be found on our channel below. It is so much fun! h

For starting a strong 2019, we are offering several opportunities for your business to learn, have fun, and grow.  We teach businesses how to do their own marketing using free and low cost tools because it is the right thing to do and we love teaching!

We offer an overview of our Marketing Mastery Program which will share all of the aspects of our new program that is launching in January. This is a six month program and we meet as a small group, once each month.  We focus on YOUR marketing strategy. You will learn how to:

set yourself apart from  your competitors,

create messages that with resonate with your ideal clients,

learn what tools are free, low cost and highly effective,

SET UP your tools in our workshops,

develop a content calendar that is impactful and will produce sales,

measure your successes so we can adjust if needed.

You will finish the CoHort with your robust marketing strategy, ready to tackle 2019. Did I mention that we have fun and laugh!? Contact Christine for an application.   Here is a link to the overview discussion. The fee is only $29 and you may be able to use this overview and as a full coaching session for setting and creating your own marketing for 2019, it is that robust. 

We have a Creating a Strong Digital Foundation for Sales Workshop on 12/18 for businesses that want to learn how to use all of the free or low cost tools that are effective.  We teach you how to cut down time spent on your marketing efforts, how to use social media for sales, how to build your relationships and ask for referrals. We have fun, work in small groups and focus on YOUR business.  

We are hosting a Marketing Training Bootcamp for Veteran Owned Businesses and Organizations who serve Veterans.  This workshop will be on 1/22/2109 from 1 to 4:30 pm. Registration is required and seating is limited. It is the same as our Creating a Strong Digital Foundation Sales workshop above and will include Veteran focused tips as well.  Contact Christine with any questions. c

Why would people pay for site visitors if their sales funnel is not solid? This is what I find with the majority of my clients and it frustrates me thinking about the millions of businesses that do not have this set up.  This mentality falls in line with the number of people that believe having their website “Go Live” and thinking the phone is going to ring off the hook within the first few hours. Sorry if this sounds harsh but this topic really ruffles my feathers!

There are a number of steps a prospective client takes while on their path to you.  It all starts with the marketing visibility and communications.  These typically lead people to your website which we will call “visitors”.  This is the top of your sales funnel.

Make sure your prospective clients know what to expect as they walk through this funnel.  For example, if your content is leading them to your website from an email, simply tell people that this link will take them to your website where they can learn more about this particular product or service.

When people visit your site, how many steps does it take for them to purchase something from you?  Hopefully that answer is 1...ONE STEP to contact you and/or purchase your products or services.

Here are some ideas that can help streamline that process.

  • Create a brightly colors button that says ORDER NOW.  Put this on top and if you use a left side menu bar, make sure it is there too.
  • If you use a shopping cart, do not allow the person to leave your site. Make sure it opens in a new tab. This is the same for anything a visitor can access on your site.
  • Often, people will have questions. Make sure it is easy for people to contact you with questions.
  • Make sure the messages, branding, content is all well branded and your marketing content matches your sales verbiage when talking about pricing next steps.  This will build trust and create a stronger relationship.

There is a 209% increase in sales when marketing and sales teams are working together with a smooth transition from potential client to ongoing clients!

Definition of content marketing, measurement of success, and personas are in this article. 

Building your content strategy is the key to any marketing foundation. It takes thought, gut instincts, knowledge of your organization, and how you want to be perceived by the public.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. The Content Marketing Institute

Marketing is impossible without great content regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing.

First, set your measurements for success. These are called Key Performance Indicators (KPI’s). What do you want the audience to “do” when they read your content. Once you are implementing your content, you must be able to measure if it’s effective and helping you to reach your goals.

A few examples are listed below:

  • Contact me or Submit a form for more information
  • Register for classes
  • Refer people to my program
  • Customer Retention or Repeat Business

Second, understand your potential customers by creating your own company’s persona. I am huge fan of Hubspot so read this article for more information on creating your persona. When we were doing this for our organization, we identified the persona below for the marketing training aspect of our organization:

  • People (mostly women) starting their own business,
  • Often this would be their “side gig” and working a full time day job,
  • Juggling many aspects of their lives like the household, kids' school functions and sports,
  • Not having enough time to devote to the growth of their company,
  • Not familiar with content strategies, social media for business, & sales funnels.

Understanding these aspect of their lives will help to build the best messages for engaging them to react to our content.

Some companies spend millions of dollars on their content strategy, we like to break it down to you in our Creating Killer Content Workshop so when you leave, you have a great outline, some of your content created, and a knowledge of how to move forward. We are not saying this is easy but it is critical for success!

Contact Us!

hand reaching for images that are floatingYour Website is Your Hub: Your Base and Your Foundation. Make sure it is strong!

There are so many digital programs which help you on-line but there is nothing like having a strong home-base which we call your Hub - AKA website! If you do not have a strong foundation, your house will crumble. This is where all magic happens. You create it here and share it out throughout your communications vehicle. Once again, I’m talking about Integrated Marketing!

So, how do you create a strong website you ask. It’s simple, the basics are listed below.

Your website must be:

  • Easy to update. There are numerous platforms for creating your website such as Wix, Squarespace, and even Go Daddy has stepped up it’s templates. However, remember that all people should have access to your website which includes people with disabilities. Make sure your template is “accessible” and it could drive thousands upon thousands of extra people to your business.
  • Easy to navigate. Put yourself into the shoes of your visitor. Make sure YOU are easy to contact when / if there are questions. Your phone number or email should be easy to find in the top right corner and also at the bottom of each page.
  • A marketer's nightmare is the new fancy template that has one url and basically allows people to scroll down the page for all of your information and events. This design is beautiful but horrible when you are trying to send content out about a specific area of your company! In my opinion (as a professional marketer) avoid this template.
  • Your visitor needs to know how you help them within seconds of visiting your site or you will lose them.
  • Limited content and engaging images which “cement in” the fact that you can help them. This also enhances your brand and will help lengthen their visit. The average length of stay on your website will be 1 minute or less. Make the most of this time!
  • Your sales funnel needs to be apparent and easy to find. Chances are high that your visitor is there in order to use your services because you or something drove them to that page. Make sure they can easily give you their money!
  • Be sure to attach Google Analytics to your website. No marketing or communications should be done without being able to measure the effectiveness. Read these reports at least once a month and if your marketing is not increasing in numbers...change direction!
  • Last but not least….be sure your website template is mobile friendly before you build it!

Photo credit to Kodework

A strong integrated technology base for communications is the key to any successful marketing strategy.  It is basically telling your story and sharing your knowledge on various platforms so it shares your information in a way that 1) reaches many people and 2) sets yourself as an industry leader.  We teach people how to roll out their knowledge with a rhythm and cadence that not only provides valuable information but also encourages the reader to share it with their network.

The goodness all starts with your Hub which is your website!  When your Hub is strong, easy to navigate, valuable, easy to update on your end, and fully optimized, it allows you to tell your story.

Blogging is not dead!! It is the key to sharing your knowledge.  Posting blogs and sharing them throughout social media and electronic newsletters is a low cost and very effective way of sharing your story, products, and services.

Learning to use these free and low cost tools can save your time, energy, and budget.  We take pride in our workshops and enjoy helping businesses to grow! #socialmedia #business #communication #blogging #integration #marketingstrategy

Seating is limited so reserve your spot today.

July 11: Build Your Effective Newsletter Template and Articles
AOT, 6151 28th St., Ste 15, GR , 3 to 5 pm

July 17: Effective Website & Organic Search Engine Optimization
Coffee Corridor: 637 Stocking Ave NW GR, 2:30 - 4:30 pm

July 18: Blog Your Best - Share Your Knowledge - Become the Expert!
Coffee Corridor: 637 Stocking Ave NW GR, 2:30 - 4:30 pm

July 20: Killer Content for Gaining Sales
Coffee Corridor: 637 Stocking Ave NW GR, 2:30 - 4:30 pm

Seating is limited to 10 per class.

RSVP Required.

Cost is $49 / Class / Per Person. Pricing based on having 5 or more people in class.

For full effectiveness of your plan, participation in each class is recommended.

Homework may be required.

Please Bring Your Laptop - We Will Be Working Hard To Get This Done!

Your Details

Let us know how to get back to you.

How can we help?

Feel free to ask a question or simply leave a comment.

This is a one hour training presentation overview which helps the attendees to better understand their marketing options and helps them to create a solid marketing strategy.

These tactics are robust, proven, and cost effective marketing which is led by Christine Morse. Christine believes in the power of story telling and will share the best practices and tools which set her clients as the leaders within their industry.

During this program, you will learn:

- which of the free marketing tools are most effective and how to point people towards your sales funnel,

- how to create an engaging content calendar which cuts down on your time spent on marketing each day,

- how to utilize organic SEO marketing instead of paying per click.

Seating is limited to 10 participants so you have time to ask questions and we can collaborate. Create ideas that will work well with your organization. Your own creative think-tank!

$40 for Training and $150 / Results Workshop

Trainings are 1 hour in length and cover an overview of all needed marketing tools for a strong Integrated Marketing program for your organization. This will provide enough knowledge to get started so you are confident in the time you are spending on your marketing.

Workshops are 3 hours in length and helps the attendees to create their actual strategies, content calendars, and we act as the company's think-tank, coming up with ideas for them to market their organization! We want you to walk away with the actual documents that can help you to move forward with your marketing. Bring Your Laptops....we will be working hard, it will be fun and in the end, you will walk out with your full content calendar.

Ask us about the upcoming workshops and presentations. or by calling 616.581.5876.


Your Details

Let us know how to get back to you.

How can we help?

Feel free to ask a question or simply leave a comment.