About Us

Most companies spend a fortune to get face-to-face with their best prospects — and then lose the opportunity in the handoff.

Badges get scanned. Spreadsheets get uploaded. Generic emails go out three days later. By then, your prospect has moved on.

We fix that.

Through my alliance with NuSpark and their TradeShowLead+ platform, we offer a complete tradeshow revenue system — human strategy, real-time lead response, and automated follow-up working together from the first pre-show email to the last follow-up that closes the deal.

Companies invest heavily in floor space, booth design, travel, and staff — and still walk away without a clear path from conversation to client.

Here's why:

• Leads are captured inconsistently across scanners, forms, and sales reps
• Booth notes and buyer context never make it into the CRM
• Follow-up is delayed until after the event, when the conversation is already cold
• Every lead gets the same generic "thanks for stopping by" email
• Nobody owns the follow-up until the momentum is already gone

The floor is only where the opportunity starts. What happens before and after determines whether it becomes revenue.

I bring the strategy, the human touch, and the revenue follow-through.
Christine Morse is the founder of Avid Marketing Alliance and creator of The Revenue Bridge™ — a framework focused on turning marketing activity into sales opportunity. With more than two decades managing tradeshow and event programs — beginning with major shows and sponsorship events at Herman Miller and continuing through 900+ events across B2B and B2C settings — she brings hands-on expertise at every stage of the event lifecycle.

NuSpark brings the platform, the automation, and the measurement.
NuSpark TradeShowLead+ combines event lead capture technology with custom content creation, CRM workflow integration, follow-up automation, and performance reporting — giving your team a smarter, more connected path from booth scan to closed business.

Together, we give you a complete tradeshow system that starts before you arrive and doesn't stop until the lead becomes a client.

• Your team arrives with planned interest, not just foot traffic
• Past event contacts become current event opportunities
• Priority prospects have a clear reason to visit your booth
• Warm inquiries receive relevant, personalized answers before interest fades
• Qualified leads move into structured follow-up instead of going cold
• You gain clear visibility into which events and conversations are contributing to revenue

Whether you have one major tradeshow on the calendar or a full annual event schedule, I'd love to talk about what a complete tradeshow revenue system could look like for your organization.