
Transform Your Marketing & Sales Teams Into Revenue-Generating Powerhouses
Your marketing team is creating content but not filling the pipeline, your sales team is working hard but not closing enough deals, and your teams aren't working together—this program can help you.
Most marketing professionals have never worked in sales. Most salespeople don't know what marketing can actually do for them. And most sales managers struggle to develop their teams to the next level. This 12-month cohort bridges all these gaps.
A 12-month cohort program where marketing professionals learn to think and work like salespeople, sales professionals elevate their skills to the next level, and sales managers learn to develop high-performing teams—all working together to bridge the gap between marketing activities and actual sales results.
Led by Christine Lockhart-Morse (Sales Pipeline Architect) and Daryn Lawson (Sales Index Executive Sales Coach), this program combines strategic marketing systems with proven sales methodologies to create predictable revenue growth.
Each month:
Learn a new module →
Implement in your business →
Return for Q&A and accountability →
Master the next strategy.
Plus ongoing support through our private LinkedIn community, monthly hot topic sessions, and fun in-person networking gatherings.
Stop working in silos. Start generating revenue as a unified team.

You don't just learn theory—you implement real strategies in your business each month with ongoing support and accountability. Led by Christine, a Sales Pipeline Architect with 16 years of revenue system experience, and Daryn Lawson, a Sales Index Executive Sales Coach, you get both the marketing strategy AND the sales methodology needed to transform results.


This is optional but super fun with lots of laughs. Casual conversations, networking, getting new connections into your pipeline.

By the end, you'll have a complete, functioning revenue system—not just knowledge, but actual implementation in your business.


The Revenue Growth Guarantee
Complete the first module, implement what you learn, and attend the Q&A session. If you don't see a clear path to how this will generate more revenue for your business, we'll refund your first month—no questions asked.
We're that confident this works, because we've used these exact systems to help businesses scale from $5M to $10M and generated 500 warm leads in 90 days.

$197/month
Ongoing community access, quarterly advanced trainings, and continued accountability
Ready to Transform Your Revenue Team?
Stop working in silos. Start generating predictable revenue as a unified marketing and sales team.

With a demonstrated track record in leadership and business development, I've spent the last decade harnessing the power of effective communication and customer service management to drive organizational success. I am bringing diverse perspectives to foster a culture of innovation and growth.
In my most recent role as COO, I steered the company through strategic transformation leveraging skills in new business development. I'm back to working as an independent contractor helping promote sales and build three companies in my current role.
I have experience with four Global Companies and was a Franchise Owner of an Indoor Golf Instruction business, owning three locations. I was part of the Number One Re-enforcement Sales Training Company.
I'm on a mission to bring sales growth to great companies by doing it the right way. It's how I sell not what I sell. If you'd like to know more, send me a message.

Most growing businesses have someone "doing marketing" - but they don't have a revenue system. There's a massive difference.
We're Sales Pipeline Architects who build strategic systems that transform marketing activities into measurable revenue. For 16 years, we've helped businesses stop spinning their wheels on tactics that don't convert and start building predictable pathways from stranger to paying customer.
We don't just create content or run campaigns. We architect complete revenue systems that position you as the leader in your industry while systematically converting interest into income.
Real results: We've helped a construction company scale from $5 million to $10 million in sales. We've launched new businesses that went from zero contacts to 500 warm leads in 90 days. We've trained internal marketing and sales teams to work together and generate significantly more income.
Our philosophy: Every marketing activity should connect directly to revenue. If it doesn't fill your pipeline with qualified prospects or strengthen client relationships, we don't do it.
Let's build your revenue system. Connect with us to discuss how we can transform your marketing activities into measurable sales results.
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