Increase your sales
Transform Your Marketing & Sales Teams Into Revenue-Generating Powerhouses
Why this works
Who This Serves
Who This Serves
You don't just learn theory—you implement real strategies in your business each month with ongoing support and accountability. Led by Christine, a Sales Pipeline Architect with 16 years of revenue system experience, and Daryn Lawson, a Sales Index Executive Sales Coach, you get both the marketing strategy AND the sales methodology needed to transform results.
Who This Serves
Who This Serves
Who This Serves
- Marketing professionals who need to understand sales
- Sales professionals ready to elevate their skills
- Sales managers who want to develop high-performing teams
- Business owners who need their revenue teams aligned and effective
>> Monthly Activity Cycle for Success >>
MODULE 1: Foundation - Understanding the Revenue Gap Why Marketing Activities Don't Equal Sales Resu
- The critical disconnect: What marketing people think they're doing vs. what sales teams actually need
- How to align marketing KPIs with revenue outcomes (not just engagement metrics)
- Introduction to the complete client acquisition journey: Attraction → Qualification → Conversion → Retention
- The #1 threat to sales growth: Lack of clarity and understanding sales capacity
- Introduction to data-informed sales performance measurement
- Understanding your team's real capacity vs. utilized potential
- What salespeople desperately need from marketing (that they're not getting)
- The language of sales: Understanding pain points, budget, authority, and timeline
MODULE 2: Strategic Positioning & Your Signature Method Becoming the Authority Your Ideal Clients Se
- Developing your signature methodology that positions you as the industry leader
- Creating your strategic positioning statement: Who you serve, what problem you solve, why you're different
- Building authority through thought leadership (not just content creation)
- How authority positioning shortens sales cycles and increases close rates
- Sales conversations when you're already perceived as the expert
- Team members complete initial assessments to establish baseline performance and potential
MODULE 3: Digital Foundation - Website as 24/7 Salesperson Building Your Lead-Generating Machine
- Share what you implemented and results
- Troubleshoot challenges with the group and instructors
- Refine and optimize based on real-world application
- Preview next month's module
MODULE 4: Content Marketing That Converts From Brand Awareness to Pipeline Filling
- Blogging strategy that generates qualified leads (not just readers)
- Content marketing frameworks: Problem-aware → Solution-aware → Ready-to-buy
- How to create content that moves prospects through the buyer journey
- Using content as a sales qualification tool
- How sales teams can leverage marketing content in their outreach
MODULE 5: Social Media for Sales (LinkedIn Mastery) Turning Connections Into clients
- LinkedIn strategies that generate warm leads (not just followers)
- Cold outreach that doesn't feel cold: The relationship-first approach
- Building engagement that leads to sales conversations
- Social selling techniques that complement traditional sales
- How to transition social interactions into qualified sales opportunities
MODULE 6: Lead Magnets & List Building Attracting and Qualifying Prospects Simultaneously
- Creating lead magnets that qualify while they attract
- eNewsletter strategy: Building a list of warm prospects who want to hear from you
- Email nurture sequences that move leads toward purchase decisions
- How sales uses marketing-qualified leads vs. cold prospects
- The handoff: Marketing to sales transition process
- Review individual assessment reports—identify strengths, skill gaps, and coachability
MODULE 7: Authority Building Programs Establishing Yourself as the Go-To Expert
- Launching your own monthly online program or conversation series
- Creating and leading your own groups (online communities, masterminds, forums)
- Getting on stages: Speaking strategies that fill your pipeline
- Converting audience members into prospects and clients
- The post-presentation sales strategy
MODULE 8: The Complete Client Journey (Acquisition) From Stranger to First Sale
- Mapping the entire acquisition journey: Every touchpoint from awareness to purchase
- Choosing the right strategies for YOUR business and ideal client
- Building automated systems that nurture prospects without being salesy
- Understanding prospect psychology and buying behavior
- Sales process alignment with marketing touchpoints
- Analyze team capacity—see percentage of real potential being utilized and what's blocking peak performance
MODULE 9: Sales Team Development & Coaching Transforming Your Sales Team Into High Performers
- AI-driven insights to empower effective coaching
- Identifying who needs support and in what areas
- Creating personalized development plans (not one-size-fits-all programs)
- Transform assessment data into actionable coaching plans
- The "Prepare, Coach, Grow" framework for sales development
- Tracking coaching progress and impact over time
- Using data to make confident hiring decisions when you need to expand
- Moving beyond gut feeling to evidence-based team building
MODULE 10: The Complete Client Journey (Retention & Growth)
- Why retention is more profitable than acquisition (and how to do it right)
- Onboarding systems that set clients up for success and prevent churn
- Upsell and cross-sell strategies that feel natural, not pushy
- Account management vs. new business development
- Identifying expansion opportunities within existing accounts
MODULE 11: Marketing & Sales Alignment Working Hand-in-Hand to Reach the Same Goals
- Creating shared KPIs and revenue targets between teams
- The marketing-to-sales handoff: Lead qualification criteria and processes
- Communication systems that keep both teams informed and effective
- Sales feedback loops: What marketing needs to hear from the field
- Joint account planning and strategy sessions
- Review team-wide insights—identify systemic strengths and organizational gaps
MODULE 12: Tools, Systems & Hiring for Scale Building Revenue-Generating Machines That Scale
- CRM systems that both marketing and sales will actually use
- Marketing automation that nurtures without losing the human touch
- Analytics and reporting: Tracking what matters (revenue, not vanity metrics)
- Sales enablement tools and best practices
- Using data for confident, evidence-based hiring decisions
- Create hiring profiles based on your high performers—hire great candidates into a team of champions
- Setting your new growth trajectory based on unlocked team potential
Growing Alongside You
STRUCTURE
- Learn during the monthly conversation
- Implement into your business
- Come back together, celebrate wins, Q&A, learn next module
- Repeat
By the end, you'll have a complete, functioning revenue system—not just knowledge, but actual implementation in your business.
PERFECT FOR
- Professionals learning to generate sales
- Sales professionals elevating their skills
- Sales managers developing their teams
- Business owners (2-15 employee companies) who need marketing and sales working together
- Consultants and coaches who do both marketing and sales
The Revenue Growth Guarantee
Complete the first module, implement what you learn, and attend the Q&A session. If you don't see a clear path to how this will generate more revenue for your business, we'll refund your first month—no questions asked.
We're that confident this works, because we've used these exact systems to help businesses scale from $5M to $10M and generated 500 warm leads in 90 days.
ONGOING SUPPORT & SERVICES
after graduation
Alumni Mastermind Program
Continue Your Growth After Completing the 12-Month Program
$197/month
Ongoing community access, quarterly advanced trainings, and continued accountability
- Keeps successful graduates engaged and growing
- Access to new strategies and emerging best practices
- Peer network of other high-performing revenue professionals
- Quarterly group coaching calls with Christine and Daryn
- First access to new programs and offerings
Get Started Today
Ready to Transform Your Revenue Team?
Stop working in silos. Start generating predictable revenue as a unified marketing and sales team.
It's sales for the WIN!
Daryn
With a demonstrated track record in leadership and business development, I've spent the last decade harnessing the power of effective communication and customer service management to drive organizational success. I am bringing diverse perspectives to foster a culture of innovation and growth.
In my most recent role as COO, I steered the company through strategic transformation leveraging skills in new business development. I'm back to working as an independent contractor helping promote sales and build three companies in my current role.
I have experience with four Global Companies and was a Franchise Owner of an Indoor Golf Instruction business, owning three locations. I was part of the Number One Re-enforcement Sales Training Company.
I'm on a mission to bring sales growth to great companies by doing it the right way. It's how I sell not what I sell. If you'd like to know more, send me a message.
Christine
Most growing businesses have someone "doing marketing" - but they don't have a revenue system. There's a massive difference.
We're Sales Pipeline Architects who build strategic systems that transform marketing activities into measurable revenue. For 16 years, we've helped businesses stop spinning their wheels on tactics that don't convert and start building predictable pathways from stranger to paying customer.
We don't just create content or run campaigns. We architect complete revenue systems that position you as the leader in your industry while systematically converting interest into income.
Real results: We've helped a construction company scale from $5 million to $10 million in sales. We've launched new businesses that went from zero contacts to 500 warm leads in 90 days. We've trained internal marketing and sales teams to work together and generate significantly more income.
Our philosophy: Every marketing activity should connect directly to revenue. If it doesn't fill your pipeline with qualified prospects or strengthen client relationships, we don't do it.
Let's build your revenue system. Connect with us to discuss how we can transform your marketing activities into measurable sales results.